Social media has changed what it means to be a celebrity. Celebrities that leverage social media tend to be more successful than those that do not. This is especially true for celebrities under 30.
The advantage of social media for celebrities is that it allows them to reach out and connect with their fans. Celebrities and fans can literally talk directly to one another, which up until the last decade have been next to impossible. Sure, fans could send mail and hope for a letter back, but it was rare and impractical due to the volume of mail popular celebrities received.
Now all one has to do is search for a favorite celeb online, locate his or her twitter page, and send a tweet. Savvy celebrities see it as an opportunity to connect with the fans that have made them … Read the rest