Hip Young Things

Salespeople have to get creative to make the sale. It used to be that people expected to be sold to, but that is no longer the case. Few people in business or in their personal life have the energy to sit through a conventional sales meeting . No one wants to go over facts and figures that they can not really connect to anything when they have instant results for almost anything they could possibly want just by getting on the internet. Of course rarely are the tools that are on the internet as useful and the tools that a business can sell us, but it is hard to see that usually.

Many managers go to years of business school and attend regular management trainings. Some of them pick up on the concept of creativity and others fall flat. Some of them will tell you that it just took the right management training, while for others it comes naturally. As a manager you need to create an atmosphere where it is ok for your salespeople to be creative . Give the sales people a little more free reign. It is pretty much guaranteed that the great sales people will flourish and the bad ones will either do as well as they always have or they will fail.

This doesn’t mean that you have to take away all the training material or stop sending them to sales training . Instead this means that you should send them to more sales training so that they will pick up creative ideas and you should make the training material, the basic sales pitches and material optional. Also talk to the top sellers, find out what they are doing, ask them to use their public speaking skills and teach the others personalized sales training. This both rewards the employees who are doing well and helps show the kind of atmosphere you are looking for from all of your employees.

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