MUV Music & Digital Art Festival in Florence

When the centerpiece of any trip is the hotel, Florence has some sublime offerings.  Our hotels put you in the heart of Italian culture, with sumptuous accommodations to make the journey heavenly.  Florence is one of the true cultural centers of the world, with a rich history that has attracted artists for centuries, and continues to do so to this day.  The legacy of the Medicis lives on, and our lodgings are a divine blend of tradition and innovation, taking the best design sensibilities of the past and transforming them to a present that reflects modern sensibility.

The people of Florence have exquisite taste, and a definite love of their splendid past.  With this, there is also a love for the new, attracting artists who are willing to look to the future and present their findings in artistic forms.  One fantastic way to sample the best of the new wave of art is at Florence’s MUV Music and Digital Arts Festival.  2009 marks the fifth year of this exhilarating event, and it certainly seems to be evolving with the times.  The theme of this year’s festival is environmental sustainability, and artists in all the represented disciplines are requested to present work that is devoted to the future of the planet.

As one might guess from the name, MUV Festival presents some of the most interesting and exciting new work in digital visual art, electronic music, and experiments in audiovisual technologies.  The city that is usually accustomed to art that hangs on museum walls becomes a large installation, pushing the boundaries of the form.  There is naturally an emphasis on electronic music, with techno digital djs from all around the globe spinning the hottest beats to youth culture.  There is also a great deal of emphasis on the new technologies, and how they might present themselves to large crowds.  There are exhibitions, performances, and even workshops in Max/MSP, so that aspiring artists can learn the technique

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