Think outside the box

Have you ever seen the movie Office Space? One of characters in the movie works a desk job, but has always had an idea that he has wanted to pursue. The idea is from the character Tom and it’s a jump to conclusions mat. The mat has various conclusions on it and you “jump” to them get it? Yeah, the pet rock was stupid too. But as Tom says in the movie “It made the guy a millionaire.”

Tom only goes after his idea after being in a horrific car accident and receiving a settlement. What is the point of all of this? Well, if you have an idea you should go for it. Can you imagine how stupid people must have though Pet Rock creator Gary Dahl’s idea was?

The funny thing is that it’s actually easier today to start a business than it was in the 1970s. With the internet you can enter and find so many people who would be into buying niche products. Or if you have had an experience with a company or a website that you found unacceptable, you could think about how you could do it better and just go out and do it!

That’s what Steve Barbarich did. He was in the market for a hot tub Jacuzzi and bought one off a website. When he had problems with it, the company he purchased it from provided him with no customer service or any kind of help on his purchase.

That’s when Steve decides he would take matters into his own hands, he started Choosehottubsdirect.com and he based his efforts for his e-commerce site with excellent customer service. Offering people great customer service and wholesale prices is a perfect combination.

So it’s not the pet rock but it’s a void that needed to be filled. If you see a void in the market, maybe figure out how to fill it.

Hip Young Things

Think outside the box

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